Now that coupon sites were competing for users, they needed something distinctive to attract visitors. ![]() This introduced an all-important factor: competition. Today, just a cursory search for “coupon codes” reveals dozens of options for the discount shopper. And soon, many other coupon sites started sprouting up. Coupon Mountain found they could make money from commissions by directing coupon traffic to retailers. By attracting all that traffic, surely Coupon Mountain could start to make some money.Īnd thus began the coupon affiliate business model. The idea made sense: web-savvy shoppers wanted a place to find coupons. One of the first coupon code websites, Coupon Mountain, launched in 2001 following the adoption of coupon codes at retail websites. Why should codes have spread to unintended audiences? No major social network existed. And these marketers were right to believe so. Believing their audience would simply use or ignore the codes, marketers were comfortable targeting specific customer subsets with certain offers. ![]() So the first codes appeared-usually in specialty email outreach campaigns. When online merchants were just starting to adopt codes, there were few risks outside of technical concerns regarding their own systems’ functionality. As the market has matured, new opportunities have become available to clever affiliates and websites looking to profit off of visits from deal hunters. While codes can be a great tool for online marketers to drive traffic and increase sales, they also present their own challenges and unique threats.
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